Introduction to Hospitality Industry
Hospitality industry is termed as the most important element travel and tourism sector. The growth in travel and tourism sector has influenced the demand of hotel services. It generates new job opportunities in the field of hotel management for different job position such as chef, manager and other staff. It also increases the salary or wages and other services for staff working in hotel. All these factors are playing an important role to encourage the individuals to make career in the hotel organization (Hitt and Hoskisson, 2008). In this context, the present study will be carried out to assess different factors of hospitality industry that would motivate an individual to pursue his career in hotel management. By conducting a systematic research, investigator will be able to assess various personal traits along with the factors of hospitality sector that are motivating individuals for building their career in particular hotel organization.
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Rationale of the study
Motivation is considered as a most important aspect that influence an individual towards particular organization, industry etc. for building career. In this context, several studies have been carried out to assess importance of employee motivation within an organization and its impact on the business. But, the present study will be carried out to assess different factor of hospitality industry that influence others to build career in hospitality management. The rationale behind selection of this topic is that the researcher is going to present different elements hospitality business such as salary, extra benefits, other rewards etc. that attract job seeker towards hospitality sector. It will carry out detail investigation of different positive elements of hotel industry.
The purpose of present is To Assess Different Factors of Hospitality Industry that Motivate an Individual to Build Career in Hotel Management that will be considered by researcher in scheduling of various tasks and activities for the present research.
Research objectives will provide guidance to researcher in collection of wide range of information. The objectives of present investigation are determined as below:
- To assess the current trends related to hospitality industry in UK.
- To determine the motivational factors that influence an individual for choosing hospitality industry as career option
- To recommend the suggestions for which an individual should select the field of hotel management as a tool for career development
This approach is used for carrying out systematic investigation of findings of past studies, views of different authors along with the wide range of theories as per the aim of investigation. It will support the researcher in drafting conclusion as per several research findings.
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Current Trends in Hospitality Industry
The study of Williamson and et.al, (2013) has found that hotel industry of UK is showing positive trends due to growth of travel and tourism sector. The travel and tourism sector has recorded negative growth during recession. In this situation, hotel has several issues related to sales and business performance. After recession, the economy of UK had stable growth that has led positive impact on the development of travel and tourism sector (Cooper, 2005). Author further argued that increase in number of external and domestic travelers has created direct employment opportunities in the hospitality sector of UK.
As per the report of Oxford Economics for the British Hospitality Association (2015), it has been addressed that 2.9 million people are working in different segments of hospitality sector in 2014 which is equivalent to 9% of total UK employment. In addition to this, it has been addressed that hospitality sector has accounted for 17% of total net employment growth in between the year 2010 to 2014. On the basis of these statistics, it can be stated that hospitality sector in UK has made a significant contribution in the creation of private sector jobs (The economic contribution of the UK hospitality industry, 2015). Furthermore, this dissertation help report has determined that UK's hospitality industry is the fourth biggest sector and acting as a key player for the job creation. Therefore, it can be stated that all present economic and hospitality trends have played an important role to attract various individuals towards hospitality sector for career building.
The research of Evans (2013) has found that all the large international hotel organizations appoint a brand manager for the promotion of different products and services. In addition to this, these brand managers also promote career opportunities, environment of workplace, growth opportunities etc. in order to attract new talent for different departments within hotel. This approach has been found very effective for creating interest of individuals and youth in the hospitality services (Najeeb, 2013). It influences individuals in the selection of career objectives as per their interest. Beck (2003) has evaluated different promotional plans that have been developed by HR managers of hotels for the acquisition of best employees to meet different organization's objectives. Along with that, long term retention of staff has played an important role to generate the interest of people for building career in the hotel industry.
The study of Altman (2009) has addressed that every organization associated with hospitality sector always try to provide the best experience to consumers with various unique technologies. Furthermore, rapid advancement in technology has played an important role in increasing the requirement of new employees that are associated with IT. This approach would provide opportunities to individuals from IT field to expand their career with hotel (Hotels, 2015). As per the views of Bakker and Schaufeli (2008) it is stated that development in travel and tourism sector is influencing several domestic and international firms for business expansion in the hospitality sector. This thing has increased the inflow of investment in hospitality sector so that requirement of well-qualified hotel staff has been raised. All these elements have increased the employment opportunities within hospitality sector (Christopher and Pauls, 2009). In the contemporary business environment, different organizations associated with travel and tourism sector have adopted different channels to increase sales. For handling of different channels, an organization has to manage appropriate staff through which managers of Hotel can manage bookings along with different services as per the check-in and check-out (). On the basis of these elements, external individuals are attracted towards hotel firms for distinct job opportunities such as data base management, social media marketing etc.
Motivational Factors in Hospitality Industry
In the context of present hospitality industry, several factors of hospitality sector have played important role to influence perception of individuals who want to build career in hospitality sector. In this context, consideration of Maslow's hierarchy theory also determines various elements of employee motivation that influence people towards hospitality industry. In this regard, the study of Hitt and Hoskisson, (2008) has addressed different work- related variables which are playing significant role in order to meet self esteem needs that are associated with the job satisfaction factors that include challenging work, interesting job assignments, equitable rewards, effective supervision along with rewarding careers (Williamson and et.al., 2013). Author further argued that attractive salary and wages offered by an organization has helped to people to meet their basic needs. In this context, the investigation of Evans (2013) has addressed that people are motivated by money for many different reasons. The need to provide the basic necessities of life influences them to expand career with hospitality firm. In the contrary, Some people have considered the money as instrumental to rewarding noneconomic needs like power, status and affiliations with desired groups (Motivational Factors And The Hospitality Industry: A Case Study Examining The Effects Of Changes In The Working Environment, 2015). Furthermore, Money is often viewed as a symbol of personal and professional success that can be accomplished by working with hospitality organization. In hospitality industry, organizations also develop various strategies for ensuring safety and security of workers such as insurance etc. In addition to that proper recognition is provided to employees about their extra-ordinary performance that is also acting as an important factor of employee motivation which is termed as self actualization needs within Maslow's hierarchy theory.
In order to evaluate employee motivation, Herzberg two factor theory has determined various factors that influence motivation level of people. It determines hygiene and motivational factors. In the context of motivational factors, Beck (2003) has determined that some employee’s desire compensation systems must be fair and commensurate with their skills and expectations. In addition to that various other benefits such as accommodation, insurance, incentives and pension have been considered as most important tools to influence individual’s hospitality sector. In similar way, hygiene factor within an organization is also playing important role to attract employees towards company. In this context, the research of Najeeb (2013) has found that efficient working environment is also acting as motivator for individuals who are tried to build career with unique and creative opportunities. Further, Bakker and Schaufeli (2008) evaluated that the different factors of efficient work environment such as adequate equipment, space, heating, lighting and ventilation help employees for handling of various job tasks with an efficient manner. The food provided should be the same for line employees as for the managers. In addition to that several other elements such as challenging jobs support from superiors, a quality workplace, friendly co-workers, etc. influence different job seeker to start career with hospitality firm. Therefore, it can state that Herzberg two factor theories has found very effective in evaluation of different aspects of employee motivation.
The investigation of Christopher and Pauls (2009) has addressed that hospitality organization uses different tools and tactics for offering best service to consumers with unique experience. For attainment of this objective, management always tries to improve skills and efficiency of worker by providing wide range training such as& on the job and off the job. It plays important role in career development and growth of an individual who is working in hospitality firm at particular position (Christopher and Pauls, 2009). By selection hospitality industry as a tool for career growth, an individual will be able to learn new things and learn new skills along with appropriate salary as per the current industrial norms. Continuous opportunities for personal and professional development influence new talent to explore the career with a hotel organization.Bakker and Schaufeli (2008) examined that creativity in food preparation, designing of interiors of hotel and service rendering process assists business entity to expand business. In this process, innovation and creativity of employees have played most vital role so as top management of hospitality organization always tries to promote creativity of employees by evaluating innovative ideas of workers. This approach influences perception of such individuals who are always tried to do some unique and creative things in context of hospitality services.
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By focusing the objectives of study, researcher will apply both primary and secondary sources of information. This is because secondary research will help investigator in evaluation of various theories of employee motivation and consideration of primary research will increase effectiveness of research outcomes. The collection of primary data can be carried out by using questionnaire, interviews etc. In the context of present investigation, investigation will be considered developed questionnaire for gathering first hand information about different aspects of hospitality industry that influence an individual to build career in hotel industry (Singh, 2010).
Researcher will evaluate books, journals and online researches for collection secondary to draw an appropriate conclusion. In this regard, researcher will target employees who are working in top hotels of UK to gain appropriate information. For collection of primary data, researcher will take responses from employees of IHG, Hilton Hotels and Marriott group. For selection of an appropriate sample, investigator will apply random sampling approach (Bak, 2011). Consideration of random sampling approach will help researcher in selection of an appropriate sample so as researcher will be able generate appropriate responses about different aspects of hospitality sector. It will support researcher in collection of primary data without any biasness. With the help of random sampling approach, researcher will take a sample of 30 employees from target population of the study through which investigation can assess perception of employees in the context of present study. Some problems in collection of valid and reliable secondary data could be faced by researcher that can be overcome by selecting valid sources.
Altman, Y., 2009. From human resources to human beings: managing people at work. Human Resource Management International Digest.
Beck, R.C., 2003. Motivation: Theories And Principles. 4th ed. Pearson Education.
Christopher, J. and Pauls, H., 2009. The relationship of achievement motivation to entrepreneurial behavior: A meta analysis. Human Performance.
Cooper, C., 2005. Tourism : Principles and practice. Pearson Education.
Evans, J., 2013. Quality & Performance Excellence. Cengage Learning.