Strategic Resource Management

A Case Study Representing Strategic Management

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Introduction

Strategic resource management (SRM) plays vital role within the organization as it focuses on proactive management of various resources of the enterprises. However, the resources are consider as the key assets for the organization as it directly contribute the organization in attaining their goals as well as objectives. Presently, the report focuses on one of the renowned retail firm that is Tesco that basically deals in providing range of grocery products to the customers. Furthermore, the report will also highlight the four different activities that is human resource management, management of physical resources, marketing and information systems that assist in achieving the overall objectives.  

Activity 1: Human Resource Management

1.1 Objectives for chosen organization and how HRM contributes to their achievement

Tesco one of the leading merchandise chain within UK that supply wide range of grocery products and services to their customers through their supermarket chain. The key objective of organization to become the leading supermarket chain through delivering quality and outstanding products to their customers. However, another objective of Tesco is to provide the effective working environment to their staff so that they can deliver effective services to their customers.

In order to accomplish the above stated objectives of the retail firm human resource management (HRM) plays significant role as it results in managing the human resource within the organization. For instance, the objective of Tesco is to become the leading supermarket chain to accomplish this objectives HRM must focuses on recruiting and hiring competent employees so that they can perform their job and task in the effective manner. In addition to this, another objective of Tesco is to provide effective or collaborative environment to their staff then HRM function must focuses on devising and implementing the effective policies and strategies within the organization that focuses on engaging the staff and employees within the organization. Moreover, there are different other function of HRM that is training, motivation, staff development etc. that assist in enhancing the overall performance of the organization.   

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1.2 Evaluation of role of HRM

The role of HRM is significant for the organization as it basically focuses on planning, managing and developing the human resource within the organization so that they can easily accomplish their goals and objectives. Furthermore, the role of HRM that is evaluated within the Tesco plc is also to develop the organizational and workplace policies for the Tesco so that they can easily provide the collaborative or working environment for staff and employees. The HRM develop different workplace policies those are related with disciplinary procedures, ethics policy within the organization etc. That will further support in providing collaborative environment to their staff. In addition to this, another role of HRM that is played within the Tesco is related with retaining and motivating the staff within the organization so that they can achieve the overall objectives and goals of organization. 

1.3 Evaluation of recruitment and retention strategies

There are different recruitment and retention strategies that are being used by HR manager of Tesco in order to recruit and retain the competent personnel within the organization so that they can easily renders the services to their customers. The different recruitment strategies that are used by HRM are focusing on online job portal to hire the employees, focusing on designing effective advertisement to attract the candidate towards their vacant job profile. In order to recruit the managerial personnel Tesco focuses on advertising the vacant job position in the newspaper. On the other hand to recruit the lower level staff they focus on advertising vacant job position on the online platform. The effectiveness of recruitment strategies that are used by the Tesco can be measured through assessing the goals that is increase in the productivity, job satisfaction etc.

 In addition to this, HR manager of Tesco must also focus on using different retention strategies such as providing an effective organizational culture for their employees, recognizing  and rewarding the employees for their services etc. For the managerial authorities Tesco use the recognizing and rewarding strategies for retaining the talented candidate. On the other hand, for retaining the lower level staff they must focuses on effective organizational culture. With the effective organization culture they can easily retain the lower staff. the evaluation of these retention strategies must be measured through assessing the improvement in the employee retention rate.  

1.4 Critical assessment of the techniques used to develop employees in organization

There are different techniques that are used by the HR manager of Tesco to develop their staff and employees of organization that directly impact the overall performance of the organization. With the help of training and development technique HR management of Tesco can easily amend the existing and potential skills of the employees that contribute in rendering proper services to their customers and clients. In addition to this, HRM must also focus on the job rotation technique within the Tesco that help the staff working at the lower level to amend and enhance their skills so that they can contribute within the organization. With the help of job rotation employees would able to develop the new skills that would further assist them in the future.

In addition to this, there are certain training techniques that are on-the-job and off-the-job techniques that are used by Tesco plc to develop their employees and staff within the organization. On-the-job training techniques are the practical methods that are used to amend the skills and abilities of the staff within the workplace. The example of on-the-job method is mentoring or coaching. On the other hand, there are off-the-job methods that are also used to develop and amend the skills and abilities of the employees within the Tesco plc. Example of off-the-job technique is apprenticeship, e-learning, vocational training etc.  

1.5 Evaluation of contribution these techniques make to ensuring the engagement of employees

Employee engagement is considering as the workplace approach that supports the employees and staff in engaging their thoughts and views so that it may positively contribute in enhancing the company’s reputation and image in the market. The above stated techniques would also contribute in engaging their employees within the organization that would overall support the organization in accomplishing their objectives and goals. As with the effective selection of recruitment technique in the Tesco, HRM would recruit highly qualified and competent personnel for the supermarket that would outcome in attracting large number of customers towards their products and services. In addition to this, recruitment technique would also contribute in engaging their employees and staff as the job profile matches the qualification and requirement of the candidate. Furthermore, with the help of providing collaborative environment they can easily engage their employees as they would support the employees in providing relevant feedback and suggestion to the organization so that they can easily improve the overall performance of Tesco in the retail industry.   

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1.6 Systematic analysis of the effective strategies an HRM department must use to support the achievement of organizational strategy

In order to support the achievement of organizational strategy HRM department within the Tesco must focuses on analysing different strategies that is beneficial for the overall organization. The organizational strategy of Tesco include to increase the customer base of the supermarket, increase the market share of the supermarket or improve the profitability ratio of the organization etc. thus, the effective strategies that an HRM department must use may include effective training and development of the staff so that they can satisfy the different requirement of their customers. In addition to this, HRM department of Tesco must also focus on the engagement practices so that they can easily support the supermarket in achieving the organizational strategy of improving the profitability ratio that is employees will engage its practices in providing effective suggestion and feedback within the organization to improve their profitability.  

1.7 Process for planning human resource requirement

For the success of businesses it is essential for HRM to plan their human resource requirement so that they can easily manage and maintain the adequacy of manpower within the the organization. Thus, Tesco uses process or series of stages that support the firm in planning the proper human resource within the supermarket. The process include various steps that is-

  1. The key step in the process include assessing the current level of manpower within the organization that support the organization in accomplishing the objectives.
  2. Another step in the process include estimating the demand that is measuring the future requirement of manpower for the Tesco to accomplish the desirable output.   
  3. Third step in planning the human resource requirement include estimating the supply of manpower from the organization as with the high level of manpower within the organization would act as expense for the firm.  
  4. After estimating the supply of manpower from the organization HRM must focus on matching the estimated demand and supply of manpower. If there is surplus manpower then Tesco would transfer, promote or may engage in termination of unwanted employees. On the other hand, if there is shortage of manpower then it may results in hiring the candidate.  

Activity 2: Management of Physical Resources

2.1 Physical resource management to achieve the objectives

Physical resource management is managing the physical resources as well as assets of the organization that results in achieving the organizational objectives and goals in the effective and efficient manner. With the physical resource management they can utilize the resources in the effective and efficient manner.   

2.2 Critically evaluate the role of physical resource management and process that organization uses to plan their physical resources

The physical resource is consider as assets that is used within the organization to accomplish the stated goals and objectives of the Tesco. Thus, it is essential for the organization to manage their physical resources that assist in accomplishing the objective. The role of physical resource management is that it support the supermarket in enabling effective working condition that will remove the stress level of the employees. However, the role of physical resource management will also reduces the work load and managing the stock inventory within the supermarket. Furthermore, the role of physical resource management is to allocate the resources effectively as it will directly affect the overall performance of the supermarket. In addition to this, Tesco management uses different steps to plan their physical resource within supermarket that is outsourcing different physical resources that would reduces the workload from the employees. Furthermore, to plan the physical resources management must also focus hiring the professional and expertise that would provide training to the staff and employees regarding using the physical resources in the supermarket.  

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Activity 3: Marketing 

3.1 How marketing activities contributes to achievement of organizational objectives

Marketing serve as significant role within the Tesco as it support the organization in promoting and advertising their wide range of services and activities in the overall market. In addition to this, marketing activities positively contributes the organization in accomplishing the overall objectives that is key objective of Tesco is to increase their market share across the world in different countries. Thus, to achieve the organizational objective Tesco manager must use effective marketing strategies related with advertising and promoting as using effective strategies will support the Tesco in promoting their wide range of products in the large market. The marketing strategy of Tesco mainly focuses on effective advertising. In the contemporary scenario, with the digital phase marketing products through online platform will also contribute Tesco in increasing their market share as well as it will also assist the supermarket in increasing their profit ratio.  

3.2 Critically evaluate marketing operations

Marketing operations plays significant role within the organization that is it mainly focuses on improving the efficiency and effectiveness of Tesco in the UK market. Marketing operations within Tesco mainly include different activities such as market research. With the help of marketing research Tesco can easily determine the needs and wants of the customers. In addition to this, marketing operations of Tesco also include forming marketing team that would engage in managing and focusing on the marketing activities so that they can easily advertise their range of products, discounted products or sale products that they are offering to the customers.  

In addition to this, the marketing operation within the Tesco also assessing the effective marketing strategy that supermarket uses to promote and advertise their products to increase their market share as well as profit ratio of the firm.  

3.3 Processes that the organization uses to develop its markets

In order to develop Tesco markets marketer can also focus on assessing the internal environment through conducting SWOT analysis as it would results in determining the strength of firm and opportunities that is available for Tesco to sustain in the retail industry. In addition to this, they would also use PESTLE analysis that support the organization in assessing the external environmental factor that directly and indirectly affect the activities of Tesco in the retail industry.  

In addition to this, the role of marketing also plays significant role in developing  its markets so that they can improve their processes and services accordant with the requirement of customers. The key steps that Tesco uses to develop their markets include determining the target market as well as sector that Tesco is targeting to offer their range of merchandise. As, determining the target market will benefit the supermarket in devising their marketing strategies in the effective manner so that their targeted segment get satisfied.   

Activity 4: Information Systems Management (ISM)

4.1 Contribution of ISM in achieving the goals and evaluate its role within the organization

The term information system management is defined as the modern system that results in assessing the past and present situation of the organization. In the technological advanced scenario, the information system management plays significant role within Tesco supermarket as the system provide necessary information related with past, present and future to the management so that they can take effective decisions. However, ISM mainly contributes in gathering the relevant data and information and supply the accumulated information to the executives or management so that they can take effective decisions that support in accomplishing the Tesco goals. In addition to this, with the help of ISM within the Tesco supermarket it results in storing all the data and information related with the stock or customers so that in future they can easily forecast the demand of products.  

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However, ISM also plays vital role within the organization as it results in providing right information and data and to the correct executives at the right time that further outcome in taking effective decisions for the organization. In addition to this, ISM also plays significant role in ensuring strategic planning and controlling the processing so that they may overcome the issues and problem in the supermarket. Moreover, presently ISM within the organization also plays significant role in projecting or estimating the resources or stock for the future so that they can easily overcome the high demand of products in the market. In addition to this, the role of ISM within Tesco is to generate the information related with the issues and problem existing among the employees of supermarket in order to overcome the problem.  

4.2 Processes that organization uses to plan their IS requirement

In order to plan the IS requirement within the Tesco supermarket management must focuses on creating the effective organizational culture so that technological equipment and different systems must be integrated within the supermarket. However. Through effective climate lower level staff or employees within the supermarket can also manage the technological change.  

In addition to plan the IS requirement within the Tesco they would also engage in outsourcing the skilled and professional from the external environment so that they can easily implement the IS in the supermarket. It would also support the supermarket in managing their sales activities and managing the stock inventory within the supermarket.  

Conclusion

From the above report it has been summarizes that resource management is essential for the organization as it mainly focuses on managing and allocating the resources effectively within the organization. In addition to this, the report has also summarises the role of four different activities that is human resource management, managing physical resource, marketing activities and information system management within the organization. Furthermore, it has also highlight the contribution of HRM function within the organization as it positively support in accomplishing the goals and objectives of the organization.  

References

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