Marketing is a highly communicative profession and works on the principle of catering the consumers’ needs. It majorly influences the social, political and technological advancements. With the innovation in the digital world - marketing has also seen a significant change in the way it was earlier perceived. Most of the companies are now shifting to digital working as it is an easier way to reach out to millions of people at a single go.
Dissertation writing is a common task proposed by the professors that marks the evaluation process at the end of every academic session. Students working on their Marketing Dissertation often face problems when they feel confused about the topic to be chosen and fail to structure it properly without realising that this would severely affect their grades.
We are providing you with the tips to enhance the quality of your dissertation synopsis. Have a read to bring out the best from your dissertation:
Choose an interesting topic
Writing and analysing current topics would prove beneficial as the chosen idea would be fresh and probably on everyone’s mind. Although, choosing an old case study isn’t a bad idea at all! Just make sure you do intensive research on the chosen topic before jumping to a conclusion.
There are certain topics that you can choose, for example, you can provide comparative study between two corporates, provide marketing strategies introduced by the booming E-commerce business or talk about the marketing tactics used by the emerging technologies.
Extensive research is a must
Whatever you’re writing on should include relevant research and a detailed analysis of the topic. Try and include case studies and conclusions drawn from them; explain the context by taking examples from the real world. You can pick up a current marketing problem and comprehensively write your dissertation around it.
Give a strong conclusion for the proposed discussion
Describing your discussion as a mere observation is the sign of a poor dissertation piece, so make sure provide strong and valid examples to support the topic of your discussion. You can also choose to showcase your experience in a way that it contradicts the existing viewpoint.
Stick to one idea and express it thoroughly
The reason behind sticking to one main idea is to make readers understand your view point on one thing rather than confusing them by explaining different subjects. But you can choose to present the relationship between the two ideas and bring them together as one.
Know what you want to express. Your dissertation should reflect what your main idea of discussion is. Narrow your dissertation subject to a specific and manageable topic rather than exaggerating it too much.
Writing a Marketing dissertation will seem a cakewalk if you follow these essential tips. Try to focus on the things that go hand-in-hand with your chosen topic. Eliminate the inappropriate reference points and try to incorporate the current trends and the ever- evolving course of marketing.
Hope this post must have helped to a significant bit!
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